What We Offer

We provide a range of high-quality services designed to meet your needs and exceed expectations. Explore our offerings and find the perfect solution for you.

Our services

We offer a range of specialized services tailored to meet your individual needs. Our approach is focused on understanding and responding to what you require, providing effective and practical solutions.

Fractional CPO (Chief Product Officer)

Best for: Companies struggling to find product-market fit, needing to modernize their roadmap with AI, or bridging the gap between engineering and business goals.

* Product Vision & Roadmap Strategy: Realigning product direction to match market velocity and emerging AI capabilities.

* Team Structure & Agile Transformation: Implementing frameworks (e.g., Linear, Shape Up) to accelerate shipping cadence.

* Product-Led Growth (PLG): Designing user journeys that drive acquisition and retention through the product itself.

* AI Product Integration: scoping and managing the transition from traditional software to AI-centric platforms.

Fractional CTO (Chief Technology Officer)

Best for: Organizations needing to rebuild legacy tech stacks, scale engineering teams, or conduct technical due diligence.

* Architecture Modernization: Leading the shift from legacy monoliths to modern, AI-ready microservices or agentic architectures.

* R&D & Innovation Labs: Establishing internal "labs" to prototype and validate new technologies quickly.

* Engineering Operations: Optimizing dev-ops, CI/CD pipelines, and vendor selection to reduce technical debt.

* Due Diligence & Audits: Assessing code quality, security, and scalability for M&A or investment readiness.

Fractional CMO (Chief Marketing Officer)

Best for: Companies with a great product but unclear positioning, or those needing to unify brand story with performance marketing.

* Go-To-Market (GTM) Strategy: comprehensive launch planning that aligns product capabilities with buyer personas.

* Brand Positioning & Storytelling: Crafting a narrative that differentiates your offering in a crowded adtech/martech landscape.

* Omnichannel Strategy: Unifying messaging across digital, social, and physical channels for a seamless customer experience.

* Marketing Org Design: Building and mentoring high-performance marketing teams that blend creative with data science.

Strategic Consulting

Deep vertical expertise is the difference between generic advice and actionable strategy. At ActiveLab, we don’t just understand the general market; we have lived and led through the specific disruptions in Adtech, Martech, CPG, and Grocery/Retail. We offer high-impact consulting engagements designed to solve specific business challenges within these verticals, leveraging our background in performance marketing and programmatic media. Core Competencies:

* Adtech & Martech: Programmatic ecosystems, data privacy/identity resolution, and platform interoperability.

* CPG & Grocery: Shopper marketing, retail media networks (RMN), and direct-to-consumer (DTC) shifts.

* Performance & Omnichannel: Attribution modeling, lookalike audience development, and full-funnel optimization.

Why Choose Us?

 

  • Expertise and professionalism in every project

  • Clear communication and transparency

  • Affordable and fair pricing

  • Dedication to exceeding your expectations


 

Ready to Experience the Difference?

Let us take care of the hard work while you enjoy the results. Whether you’re looking for [Fractional CPO, CTO, & CMO Services] or [another service type], our team is here to help you every step of the way.

We built ActiveLab on a foundation of proven results. With over 50 years of combined experience, we have led teams through IPOs, acquisitions, and digital transformations across the Adtech, Martech, and CPG landscapes.

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